The silence here will continue for about a week longer. I’m currently working on a project for the business capstone class, Strategic Management with Dr. White. While this project is mostly removing me from civilization, I’m learning more about McDonald’s than I ever wanted to know.
For your entertainment, I’ll pass along something I found out about the McDonald’s logo from reading an article in Architecture Magazine:
Those restaurants [the originals] featured a yellow arch at either end of the building, which, to passing motorists, appeared as an M. For an untrained architect, it was an extraordinary, almost Venturian combination of logo and architecture, building and sign. Kroc replaced the old buildings with brick walls and a mansard roof, and psychologist and design consultant Louis Cheskin convinced the company to retain the symbolic arches (calling them “mother McDonald’s breasts”) and to collapse them into the now-famous symbol.
Now that I’ve forever changed your outlook on the golden arches, we’ll switch to a new topic.
And now for something completely different.
Immediately after I’m done with the project, I’ll be performing with the University Singers this coming Friday, March 4, at the Florence Kopleff Recital Hall. We will be performing Haydn’s Nelson Mass at 7:30. The concert is free, so I would highly encourage all of you to attend.




